Gross merchandise value (GMV) of the designer toy** market in China from 2020 to 2025, with forecasts until 2030, by product category
(in billion yuan)
Characteristic
Figures
3D assembly models
Vinyl plush toys
Others
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** Designer toys refer to a category of design-driven collectible products, typically characterized by IP reinterpretation, serialized product launches, and gamified mechanisms such as blind boxes and limited editions.
One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of July 2026).Â
Citation formats
GMV of designer toys in China 2020-2030, by category
In 2025, the gross merchandise value (GMV) of designer toys in China reached **** billion yuan. Among all categories, collectible figures accounted for the largest share, with a GMV of approximately **** billion yuan. The vinyl plush toy category is expected to grow significantly, reaching billion yuan by 2030.
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HKExnews. (March 31, 2026). Gross merchandise value (GMV) of the designer toy** market in China from 2020 to 2025, with forecasts until 2030, by product category (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1617718/china-licensed-toy-gmv-by-category/
HKExnews. "Gross merchandise value (GMV) of the designer toy** market in China from 2020 to 2025, with forecasts until 2030, by product category (in billion yuan)." Chart. March 31, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1617718/china-licensed-toy-gmv-by-category/
HKExnews. (2026). Gross merchandise value (GMV) of the designer toy** market in China from 2020 to 2025, with forecasts until 2030, by product category (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1617718/china-licensed-toy-gmv-by-category/
HKExnews. "Gross Merchandise Value (Gmv) of The Designer Toy** Market in China from 2020 to 2025, with Forecasts until 2030, by Product Category (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2026, /statistics/1617718/china-licensed-toy-gmv-by-category/
HKExnews, Gross merchandise value (GMV) of the designer toy** market in China from 2020 to 2025, with forecasts until 2030, by product category (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1617718/china-licensed-toy-gmv-by-category/ (last visited July 24, 2026)
Gross merchandise value (GMV) of the designer toy** market in China from 2020 to 2025, with forecasts until 2030, by product category (in billion yuan) [Graph], HKExnews, March 31, 2026. [Online]. Available: /statistics/1617718/china-licensed-toy-gmv-by-category/
