In 2023, Alibaba's platforms accounted for nearly **** of China's online cosmetic market in terms of gross merchandise volume (GMV). Meanwhile, Douyin recorded the second-largest GMV for cosmetic products, making up ** percent of the market.
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Website (meiyanya.com). (January 8, 2024). Distribution of the gross merchandise volume (GMV) of China's online cosmetic market from January to November 2023, by e-commerce platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1463999/china-online-cosmetic-market-gmv-breakdown-by-platform/
Website (meiyanya.com). "Distribution of the gross merchandise volume (GMV) of China's online cosmetic market from January to November 2023, by e-commerce platform." Chart. January 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1463999/china-online-cosmetic-market-gmv-breakdown-by-platform/
Website (meiyanya.com). (2024). Distribution of the gross merchandise volume (GMV) of China's online cosmetic market from January to November 2023, by e-commerce platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1463999/china-online-cosmetic-market-gmv-breakdown-by-platform/
Website (meiyanya.com). "Distribution of The Gross Merchandise Volume (Gmv) of China's Online Cosmetic Market from January to November 2023, by E-commerce Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jan 2024, /statistics/1463999/china-online-cosmetic-market-gmv-breakdown-by-platform/
Website (meiyanya.com), Distribution of the gross merchandise volume (GMV) of China's online cosmetic market from January to November 2023, by e-commerce platform ÌÇÐÄÆƽâ°æ, /statistics/1463999/china-online-cosmetic-market-gmv-breakdown-by-platform/ (last visited July 31, 2026)
Distribution of the gross merchandise volume (GMV) of China's online cosmetic market from January to November 2023, by e-commerce platform [Graph], Website (meiyanya.com), January 8, 2024. [Online]. Available: /statistics/1463999/china-online-cosmetic-market-gmv-breakdown-by-platform/
