In 2022, **** became the most popular haircare brand among Chinese online shoppers, accounting for about **** percent of the online sales of haircare products. During the same period, Pantene took up **** percent of the online haircare market.
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Website (mztoutiao.com). (May 24, 2023). Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/
Website (mztoutiao.com). "Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand." Chart. May 24, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/
Website (mztoutiao.com). (2023). Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/
Website (mztoutiao.com). "Distribution of E-commerce Sales Value of Leading Haircare Products in China in 2022, by Brand." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 May 2023, /statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/
Website (mztoutiao.com), Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand ÌÇÐÄÆÆ½â°æ, /statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/ (last visited August 04, 2026)
Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand [Graph], Website (mztoutiao.com), May 24, 2023. [Online]. Available: /statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/