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Leading licensed and franchised toy companies in China in 2024, by share of gross merchandise value
Licensed toy GMV distribution in China 2024, by company
The licensed toy market in China is fragmented. In 2024, Lego accounted for nearly ** percent of the total gross merchandise value (GMV), followed by Pop Mart with a market share of **** percent. All other market players held a GMV share of less than six percent.
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* For commercial use only
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Eastmoney.com. (June 15, 2025). Leading licensed and franchised toy companies in China in 2024, by share of gross merchandise value [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1617726/china-licensed-toy-market-breakdown-by-company/
Eastmoney.com. "Leading licensed and franchised toy companies in China in 2024, by share of gross merchandise value." Chart. June 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1617726/china-licensed-toy-market-breakdown-by-company/
Eastmoney.com. (2025). Leading licensed and franchised toy companies in China in 2024, by share of gross merchandise value. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1617726/china-licensed-toy-market-breakdown-by-company/
Eastmoney.com. "Leading Licensed and Franchised Toy Companies in China in 2024, by Share of Gross Merchandise Value." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2025, /statistics/1617726/china-licensed-toy-market-breakdown-by-company/
Eastmoney.com, Leading licensed and franchised toy companies in China in 2024, by share of gross merchandise value ÌÇÐÄÆƽâ°æ, /statistics/1617726/china-licensed-toy-market-breakdown-by-company/ (last visited July 29, 2026)
Leading licensed and franchised toy companies in China in 2024, by share of gross merchandise value [Graph], Eastmoney.com, June 15, 2025. [Online]. Available: /statistics/1617726/china-licensed-toy-market-breakdown-by-company/
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