| Characteristic | Nascent | Emerging | Connected | Multimoment |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Sources
Release date
March 2019
More information
Region
Latin America and the Caribbean
Survey time period
as of March 2019
Special properties
among senior marketers from Argentina, Brazil, Chile, Colombia, Mexico and Peru from 185 companies in eight industries
Supplementary notes
The source defines the maturity levels as follows:
- nascent: simple campaign-based execution,
- emerging: some use of owned data in automated buying,
- connected: data integrated and activated across channels,
- multimoment: dynamic customer journeys towards business outcomes.
The source does not provide a survey date. The date provided is the publication date.
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