Estimates indicate that Alibaba will continue to be China's largest e-tailer in 2026, representing over ** percent of the country's total e-commerce retail sales. Pinduoduo will overtake JD.com to be China's second-largest online retailer.
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eMarketer. (November 21, 2024). Estimated leading online retailers' share of total retail e-commerce sales in China from 2024 to 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1625088/china-estimated-top-online-retailers-ecommerce-market-share/
eMarketer. "Estimated leading online retailers' share of total retail e-commerce sales in China from 2024 to 2026." Chart. November 21, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1625088/china-estimated-top-online-retailers-ecommerce-market-share/
eMarketer. (2024). Estimated leading online retailers' share of total retail e-commerce sales in China from 2024 to 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1625088/china-estimated-top-online-retailers-ecommerce-market-share/
eMarketer. "Estimated Leading Online Retailers' Share of Total Retail E-commerce Sales in China from 2024 to 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Nov 2024, /statistics/1625088/china-estimated-top-online-retailers-ecommerce-market-share/
eMarketer, Estimated leading online retailers' share of total retail e-commerce sales in China from 2024 to 2026 ÌÇÐÄÆÆ½â°æ, /statistics/1625088/china-estimated-top-online-retailers-ecommerce-market-share/ (last visited July 31, 2026)
Estimated leading online retailers' share of total retail e-commerce sales in China from 2024 to 2026 [Graph], eMarketer, November 21, 2024. [Online]. Available: /statistics/1625088/china-estimated-top-online-retailers-ecommerce-market-share/