Share of consumers agreeing with the statement "I am loyal to a handful of brands and avoid shopping elsewhere" in the United Kingdom (UK) in 2019, by generation
Characteristic
Gen Z
Millennials
Gen X
Boomers
Overall
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* The source adds the following note: "The 1000 respondent sample is nationally representative of the UK’s working age population, in terms of age, gender and home location."
The generational definitions are: Gen Z: Aged 18-24; Millennials:
Aged 25-39; Gen X: Aged 40-54; Boomers: Aged 55-64
Citation formats
Opinions about brand loyalty among UK consumers in 2019, by generation
In the United Kingdom (UK), Gen Z and Millennial consumers professed the highest brand loyalty among other age groups. According to the results of a 2019 survey carried out by , over ** percent of respondents in the Gen Z age group said they were loyal to certain brands and avoided others. Boomers were more lenient when it comes to feeling attachment to brands.
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Attest. (June 24, 2019). Share of consumers agreeing with the statement "I am loyal to a handful of brands and avoid shopping elsewhere" in the United Kingdom (UK) in 2019, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1042134/brand-loyalty-consumer-opinions-united-kingdom-uk/
Attest. "Share of consumers agreeing with the statement "I am loyal to a handful of brands and avoid shopping elsewhere" in the United Kingdom (UK) in 2019, by generation." Chart. June 24, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1042134/brand-loyalty-consumer-opinions-united-kingdom-uk/
Attest. (2019). Share of consumers agreeing with the statement "I am loyal to a handful of brands and avoid shopping elsewhere" in the United Kingdom (UK) in 2019, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1042134/brand-loyalty-consumer-opinions-united-kingdom-uk/
Attest. "Share of Consumers Agreeing with The Statement "I Am Loyal to a Handful of Brands and Avoid Shopping Elsewhere" in The United Kingdom (Uk) in 2019, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jun 2019, /statistics/1042134/brand-loyalty-consumer-opinions-united-kingdom-uk/
Attest, Share of consumers agreeing with the statement "I am loyal to a handful of brands and avoid shopping elsewhere" in the United Kingdom (UK) in 2019, by generation ÌÇÐÄÆƽâ°æ, /statistics/1042134/brand-loyalty-consumer-opinions-united-kingdom-uk/ (last visited August 03, 2026)
Share of consumers agreeing with the statement "I am loyal to a handful of brands and avoid shopping elsewhere" in the United Kingdom (UK) in 2019, by generation [Graph], Attest, June 24, 2019. [Online]. Available: /statistics/1042134/brand-loyalty-consumer-opinions-united-kingdom-uk/
