respondents were sampled to reflect the Japanese population on the basis of gender, age (in five-year intervals), and prefecture; based on the survey results, a reallocation was carried out in proportion to the ratio of social media users; multiple answers possible
Method of interview
Online survey
Supplementary notes
Sample size of age groups: 15 to 19 years: n=328 20 to 29 years: n=881 30 to 39 years: n=894 40 to 49 years: n=974 50 to 59 years: n=954
Citation formats
Leading positive effects of social media Japan 2025, by age group
In a survey conducted in Japan in February 2025, ** percent of respondents aged 15 to 19 years stated that one can maintain connections with friends and acquaintances via social media. The share was considerably lower among respondents of older age groups. People below the age of 20 were also more likely to mention that social networking services create points of contact with new people.
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Mobile Society Research Institute. (June 16, 2025). Leading positive influences of social media according to users in Japan as of February 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1619456/japan-leading-positive-influences-of-social-media-by-age-group/
Mobile Society Research Institute. "Leading positive influences of social media according to users in Japan as of February 2025, by age group." Chart. June 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1619456/japan-leading-positive-influences-of-social-media-by-age-group/
Mobile Society Research Institute. (2025). Leading positive influences of social media according to users in Japan as of February 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1619456/japan-leading-positive-influences-of-social-media-by-age-group/
Mobile Society Research Institute. "Leading Positive Influences of Social Media According to Users in Japan as of February 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2025, /statistics/1619456/japan-leading-positive-influences-of-social-media-by-age-group/
Mobile Society Research Institute, Leading positive influences of social media according to users in Japan as of February 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1619456/japan-leading-positive-influences-of-social-media-by-age-group/ (last visited August 03, 2026)
Leading positive influences of social media according to users in Japan as of February 2025, by age group [Graph], Mobile Society Research Institute, June 16, 2025. [Online]. Available: /statistics/1619456/japan-leading-positive-influences-of-social-media-by-age-group/
