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As of February 2026, the largest share of Facebook’s audience in Belgium consisted of adults aged 25 to 34. Overall, women were slightly more active on the platform than men, making up ** percent of its user base. Facebook’s penetration rate in Belgium stood at ** percent in 2025 and is projected to rise to ** percent in the following year.
As of February 2026, in Belgium, Facebook’s instant messaging service Facebook Messenger was most popular with women, making up **** percent of all users. Men in the 25- to 34-year-old age group were the platform’s largest audience when considering age and gender.
There were a total of **** million social media users in Belgium in 2021. In addition, TikTok's user base in Belgium was **** million in 2023. As of January 2025, there were around **** million users of Instagram in Belgium, which is around ** percent of the country's total population.
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Market size
Audience
Biggest influencers
Consumer attitudes
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
