| Characteristic | 1 - Very negative | 2 | 3 | 4 | 5 - Very positive |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Sources
Release date
July 2019
More information
Region
Netherlands
Survey time period
2019
Number of respondents
1,099 respondents
Special properties
podcast listeners
Method of interview
Online survey
Supplementary notes
*This question was phrased by the source as follows: "Hoe sta je tegenover de verschillende reclamemomenten in een podcast?" (English: How do you view the following advertising moments in a podcast?). The question was formulated as a closed question.
** Pre-roll, mid-roll and post-roll are defined as the moments before, in between and after the podcast respectively.
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