According to a study conducted during the first quarter of 2020, 97 percent of toy and hobby e-tailers in the United States provided at least one buy button, making toys and hobbies the vertical most likely to provide consumers with such a purchase option. The health and beauty industry ranked second, with 95.7 percent of electronics e-commerce sites offering at least one buy button option.
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PYMNTS. (February 28, 2020). Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1052456/buy-buttons-distributions-across-us-industries/
PYMNTS. "Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical." Chart. February 28, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1052456/buy-buttons-distributions-across-us-industries/
PYMNTS. (2020). Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1052456/buy-buttons-distributions-across-us-industries/
PYMNTS. "Share of E-commerce Platforms in The United States That Provided at Least One Buy Button Option as of 1st Quarter 2020, by Vertical." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2020, /statistics/1052456/buy-buttons-distributions-across-us-industries/
PYMNTS, Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical ÌÇÐÄÆƽâ°æ, /statistics/1052456/buy-buttons-distributions-across-us-industries/ (last visited July 26, 2026)
Share of e-commerce platforms in the United States that provided at least one buy button option as of 1st quarter 2020, by vertical [Graph], PYMNTS, February 28, 2020. [Online]. Available: /statistics/1052456/buy-buttons-distributions-across-us-industries/
