Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app
(in minutes)
Characteristic
Live commerce users
Non-live commerce users
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Figures refer to the number of daily active users on November 11, 2021.
Singles' Day sales, also known as Double 11 sales, is the largest online shopping festival in China.
Citation formats
Daily shopping time of live and non-live commerce users on Singles' Day China 2021
Live commerce played a crucial role during the Singles' Day sales in China in 2021. Live commerce users spent on average **** minutes per day on Taobao during the Singles' Day sales, longer than consumers who don't watch any live streaming show.
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QuestMobile. (November 23, 2021). Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
QuestMobile. "Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes)." Chart. November 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
QuestMobile. (2021). Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
QuestMobile. "Daily Time Spent in Shopping Apps among Live-commerce and Non-live Commerce Users during Single' Day Sales in China as of November 2021, by App (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Nov 2021, /statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
QuestMobile, Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/ (last visited August 03, 2026)
Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes) [Graph], QuestMobile, November 23, 2021. [Online]. Available: /statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
