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Number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by platform (in millions)
Number of active shoppers on Singles' Day in China 2017-2018, by e-commerce platform
This statistic compares the number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by e-commerce platform. On November 11 of 2018, around million people shopped on Alibaba's Taobao and Tmall websites, whereas social e-commerce platform Pinduoduo received around million active shoppers that day.
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* For commercial use only
Basic Account
For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
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Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Azoya. (April 9, 2019). Number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by platform (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/995945/china-number-of-active-ecommerce-users-on-singles-day-by-platform/
Azoya. "Number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by platform (in millions)." Chart. April 9, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/995945/china-number-of-active-ecommerce-users-on-singles-day-by-platform/
Azoya. (2019). Number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by platform (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/995945/china-number-of-active-ecommerce-users-on-singles-day-by-platform/
Azoya. "Number of Active E-commerce Platform Users on Singles' Day in China in 2017 and 2018, by Platform (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2019, /statistics/995945/china-number-of-active-ecommerce-users-on-singles-day-by-platform/
Azoya, Number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by platform (in millions) ÌÇÐÄÆƽâ°æ, /statistics/995945/china-number-of-active-ecommerce-users-on-singles-day-by-platform/ (last visited July 24, 2026)
Number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by platform (in millions) [Graph], Azoya, April 9, 2019. [Online]. Available: /statistics/995945/china-number-of-active-ecommerce-users-on-singles-day-by-platform/
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