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Leading luxury products' research and purchase channels among luxury consumers in China as of 2019

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Sources

Release date

June 2019

Region

China

Survey time period

2019

Number of respondents

approx. 1,500 luxury consumers

Age group

18 years and older

Special properties

among luxury shoppers on Tencent platforms in the past 12 months

Supplementary notes

*Excluding daigou.

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

Citation formats

Preferred research and purchase channels by luxury consumers in China 2019

Published by
Bruna Rocco,
Jun 26, 2019
This statistic shows the results of a survey about the luxury goods' research and purchasing channel preferences among luxury consumers in China as of 2019. During the survey period, around ** percent of respondents in China who purchased luxury items did their research or got inspiration online, but purchased luxury products in offline stores abroad.
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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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* For commercial use only

Basic Account

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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