Luxury fashion brand awareness KPI ranking UK 2025| ��ƽ��

Leading luxury fashion brands ranked by brand awareness in the United Kingdom in 2025

Characteristic	Share of respondents
Dior	93%
Gucci	93%
Chanel	92%
Prada	90%
Louis Vuitton	89%
Burberry	88%
Armani	87%
Dolce & Gabbana	85%
Versace	85%
Yves Saint Laurent	83%
Givenchy	78%
Valentino	74%
Vivienne Westwood	72%
��è��	71%
��é	66%
Fendi	66%
Alexander McQueen	65%
Balenciaga	65%
Celine	54%
Moncler	48%
Balmain	46%

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Release date

May 2025

More information

Region

United Kingdom

Survey time period

April 24 to May 14, 2025

Number of respondents

1,247 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

Italian and French luxury fashion houses go head-to-head when it comes to the most well-known luxury fashion brands in the UK. The top spot in this list is taken by Paris-based Dior with a brand awareness of 93 percent, followed by Florence-based Gucci, recognized by 93 percent of online respondents. The only non-Italian, non-French brand in the top seven is Burberry, with the British luxury fashion house attracting a brand awareness of 88 percent in the United Kingdom.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.