The question was phrased by the source as follows: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"Â
Among a total of 2,506 survey respondents, 1,533 were women and 973 were men.
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Major sources of information for consumers about luxury items Hong Kong 2024
According to a survey conducted by in July 2024 in Hong Kong, social media emerged as the primary source for luxury goods information, with ** percent of respondents identifying it as their main resource for luxury goods information. Brand websites and physical stores were among the leading information sources for luxury consumption.
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Rakuten. (September 4, 2024). Leading information sources for luxury goods among consumers in Hong Kong as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
Rakuten. "Leading information sources for luxury goods among consumers in Hong Kong as of July 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
Rakuten. (2024). Leading information sources for luxury goods among consumers in Hong Kong as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
Rakuten. "Leading Information Sources for Luxury Goods among Consumers in Hong Kong as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
Rakuten, Leading information sources for luxury goods among consumers in Hong Kong as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/ (last visited July 26, 2026)
Leading information sources for luxury goods among consumers in Hong Kong as of July 2024 [Graph], Rakuten, September 4, 2024. [Online]. Available: /statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
