According to the source, survey objects were the five major flagship stations of the Kanto region comprising Nippon TV, TV Asahi, TBS, TV Tokyo and Fuji TV.
Values have been rounded.
Citation formats
Major TV commercial talents Japan 2018, by number of gigs
This statistic depicts the leading personalities starring in TV advertisements in Japan as of December 2018, sorted by number of appearances. During the surveyed period, singer and actress Aya Ueto led the ranking with appearances in almost *** thousand TV commercials, followed by comedian George Tokoro with around *** thousand gigs.
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Video Research. (April 4, 2019). Leading personalities starring in TV advertisements in Japan as of December 2018, by number of appearances (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1004430/japan-leading-tv-commercial-talents-by-number-appearance/
Video Research. "Leading personalities starring in TV advertisements in Japan as of December 2018, by number of appearances (in 1,000s)." Chart. April 4, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1004430/japan-leading-tv-commercial-talents-by-number-appearance/
Video Research. (2019). Leading personalities starring in TV advertisements in Japan as of December 2018, by number of appearances (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1004430/japan-leading-tv-commercial-talents-by-number-appearance/
Video Research. "Leading Personalities Starring in Tv Advertisements in Japan as of December 2018, by Number of Appearances (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2019, /statistics/1004430/japan-leading-tv-commercial-talents-by-number-appearance/
Video Research, Leading personalities starring in TV advertisements in Japan as of December 2018, by number of appearances (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1004430/japan-leading-tv-commercial-talents-by-number-appearance/ (last visited August 04, 2026)
Leading personalities starring in TV advertisements in Japan as of December 2018, by number of appearances (in 1,000s) [Graph], Video Research, April 4, 2019. [Online]. Available: /statistics/1004430/japan-leading-tv-commercial-talents-by-number-appearance/
