Most popular influencer genres in Germany 2025| ��ƽ��

Most popular influencer genres in Germany as of September 2025

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Number of respondents

9,224 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In general, which of the following types of content from influencers / content creators do you like to watch, listen to, or read about online?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

We asked German consumers about "Most popular influencer genres" and found that * takes the top spot, while *** is at the other end of the ranking.
These results are based on a representative online survey conducted in 2025 among 9,224 consumers in Germany. Looking to gain valuable insights about consumers driver by influencer marketing worldwide? Check out our reports on people who follow influencers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.