only including entertainers with 10 or more different appearances
Supplementary notes
Based on monitoring of the following broadcasters: Nippon Television, TV Asahi, TBS, TV Tokyo, and Fuji Television.
Excluding program publicity, collaboration commercials for programs in which the entertainer appears, commercials for CDs, DVDs, games, apps, music streaming, movies, or music videos in which the entertainer appears, and voice-overs.
The number of cooperations was counted based on whether or not the commercial in which entertainers appeared was actually broadcast.
Citation formats
Leading celebrities in Japan H1 2023, by number of TV commercial appearances
Based on the number of broadcast TV commercials with different brands, Haruna Kawaguchi was the leading personality in Japan in the first half of 2023. Between January and June 2023, the actress and model appeared in TV commercials of ** different companies. Mana Ashida followed in second place with ** companies promoting their products with the celebrity.
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PR Times. (July 1, 2023). Leading personalities in Japan in 1st half 2023, by number of TV commercials with different brands [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1417082/japan-most-popular-talents-by-tv-commercial-appearances/
PR Times. "Leading personalities in Japan in 1st half 2023, by number of TV commercials with different brands." Chart. July 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1417082/japan-most-popular-talents-by-tv-commercial-appearances/
PR Times. (2023). Leading personalities in Japan in 1st half 2023, by number of TV commercials with different brands. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1417082/japan-most-popular-talents-by-tv-commercial-appearances/
PR Times. "Leading Personalities in Japan in 1st Half 2023, by Number of Tv Commercials with Different Brands." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2023, /statistics/1417082/japan-most-popular-talents-by-tv-commercial-appearances/
PR Times, Leading personalities in Japan in 1st half 2023, by number of TV commercials with different brands ÌÇÐÄÆƽâ°æ, /statistics/1417082/japan-most-popular-talents-by-tv-commercial-appearances/ (last visited August 01, 2026)
Leading personalities in Japan in 1st half 2023, by number of TV commercials with different brands [Graph], PR Times, July 1, 2023. [Online]. Available: /statistics/1417082/japan-most-popular-talents-by-tv-commercial-appearances/
