among respondents who watch at least one of the mentioned services via a television screen; 850 respondents who do not watch online videos and 412 respondents who watch online videos
Supplementary notes
*Ad-based online videos include free online videos and online videos posted by users.
Citation formats
Average time spent on watching TV per day Japan 2022, by type of viewer and service
According to a survey conducted in Japan in March 2022, television viewers who do not watch online videos on average spent *** minutes per day on watching real-time and time-shift TV. The survey showed that television viewers who watch online videos in total spent more time on TV consumption per day, but less time on real-time and time-shift TV.
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Nielsen Digital Co., Ltd.. (April 27, 2022). Average time spent on watching television per day in Japan as of March 2022, by type of viewer and service (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1341055/japan-average-time-spent-on-watching-television-per-day-by-type-of-viewer-and-service/
Nielsen Digital Co., Ltd.. "Average time spent on watching television per day in Japan as of March 2022, by type of viewer and service (in minutes)." Chart. April 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1341055/japan-average-time-spent-on-watching-television-per-day-by-type-of-viewer-and-service/
Nielsen Digital Co., Ltd.. (2022). Average time spent on watching television per day in Japan as of March 2022, by type of viewer and service (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1341055/japan-average-time-spent-on-watching-television-per-day-by-type-of-viewer-and-service/
Nielsen Digital Co., Ltd.. "Average Time Spent on Watching Television per Day in Japan as of March 2022, by Type of Viewer and Service (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2022, /statistics/1341055/japan-average-time-spent-on-watching-television-per-day-by-type-of-viewer-and-service/
Nielsen Digital Co., Ltd., Average time spent on watching television per day in Japan as of March 2022, by type of viewer and service (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1341055/japan-average-time-spent-on-watching-television-per-day-by-type-of-viewer-and-service/ (last visited July 31, 2026)
Average time spent on watching television per day in Japan as of March 2022, by type of viewer and service (in minutes) [Graph], Nielsen Digital Co., Ltd., April 27, 2022. [Online]. Available: /statistics/1341055/japan-average-time-spent-on-watching-television-per-day-by-type-of-viewer-and-service/
