A survey from 2025 conducted globally shows that one in every four consumer electronics purchases is made cross-channel. In Japan, the share of consumers buying electronics online was over ** percent. South Korea and France followed with ** and ** percent, respectively. Germany was the only country with the same share of shoppers who buy in both online and in-store, at around ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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Criteo. (July 21, 2025). Share of consumers purchasing consumer electronics in selected countries in 2025, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1621721/worldwide-favorite-channel-to-shop-for-consumer-electronics/
Criteo. "Share of consumers purchasing consumer electronics in selected countries in 2025, by channel." Chart. July 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1621721/worldwide-favorite-channel-to-shop-for-consumer-electronics/
Criteo. (2025). Share of consumers purchasing consumer electronics in selected countries in 2025, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1621721/worldwide-favorite-channel-to-shop-for-consumer-electronics/
Criteo. "Share of Consumers Purchasing Consumer Electronics in Selected Countries in 2025, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jul 2025, /statistics/1621721/worldwide-favorite-channel-to-shop-for-consumer-electronics/
Criteo, Share of consumers purchasing consumer electronics in selected countries in 2025, by channel ÌÇÐÄÆƽâ°æ, /statistics/1621721/worldwide-favorite-channel-to-shop-for-consumer-electronics/ (last visited July 28, 2026)
Share of consumers purchasing consumer electronics in selected countries in 2025, by channel [Graph], Criteo, July 21, 2025. [Online]. Available: /statistics/1621721/worldwide-favorite-channel-to-shop-for-consumer-electronics/
