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Primary social media apps among Generation Z in Vietnam as of 3rd quarter of 2025

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Source

Release date

November 2025

Region

Vietnam

Survey time period

July to September 2025

Number of respondents

392 respondents

Age group

18-27 years

Special properties

among Gen Z internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: 鈥淚f you can only use one social media platform, which platform will you select?鈥

The survey was conducted among Generation Z respondents, who were born between 1997 and 2006.

Citation formats

Primary social media platforms among Generation Z Vietnam Q3 2025

Published by Thuy D., Dec 23, 2025

According to a survey among internet users conducted in Vietnam in the third quarter of 2025, Facebook was considered the primary social media platform by ** percent of the respondents among Generation Z. Meanwhile, *** percent of them listed the Vietnamese platform Zalo as their primary app.

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