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Most popular categories for online purchases in New Zealand as of March 2024

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Sources

Number of respondents

1,040 respondents

Age group

18-64 years

Special properties

survey of residential online population

Supplementary notes

Survey question: Which of these items have you bought online in the past 12 months? 

Multiple answers were possible.

For more information on methodology see Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Most popular categories for online purchases New Zealand 2024

Published by
Yihan Ma,
Apr 24, 2025

A survey conducted in the first quarter of 2024 among online shoppers in New Zealand revealed that the most popular purchase category was clothing, with over ** percent of respondents shopping for these items online. Shoes, as well as food and beverages, were the next most commonly purchased items among New Zealand's online shoppers. Bags and luggage were the least popular online purchase category among respondents.

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Topics

E-commerce in New ZealandE-commerce worldwideSocial commerceOnline marketplacesE-commerce in the Asia-Pacific region
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