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Share of consumers shopping on online marketplaces in New Zealand as of March 2024, by age group

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Sources

Release date

August 2024

Region

New Zealand

Survey time period

February to March 2024

Number of respondents

1,019 respondents

Age group

18 years and older

Special properties

nationally representative sample of the New Zealand population weighted by age, gender, region, and ethnicity

Method of interview

Online panel

Supplementary notes

Survey question: Do you make purchases in an online marketplace such as Trade Me or Facebook Marketplace?

Respondent age distribution:

  • 18-34: n=282
  • 35-44: n=189
  • 45-54: n=216
  • 55-64: n=152
  • 65+: n=180

Citation formats

Online marketplace usage New Zealand 2024, by age group

Published by
Yihan Ma,
Apr 14, 2025

In a 2024 survey conducted among consumers in New Zealand, around ** percent of 18 to 34 year olds said they shopped on online marketplaces, making them the leading age group making purchases on these types of platforms. Those aged 65 years and older were the least likely to have shopped via an online marketplace.

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E-commerce in New ZealandE-commerce worldwideSocial commerceOnline marketplacesE-commerce in the Asia-Pacific region
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