TikTok brand profile Germany 2023| ��ƽ��

TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2023

Characteristic	Share of respondents
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Number of respondents

1,154 respondents

Age group

18 to 64 years

Special properties

respondents who use social media

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of TikTok in Germany?
When it comes to social media users, brand awareness of TikTok is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is TikTok in Germany?
In total, **% of German social media users say they like TikTok.

What is the usage share of TikTok in Germany?
All in all, **% of social media users in Germany use TikTok.

How loyal are the users of TikTok?
Around **% of social media users in Germany say they are likely to use TikTok again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around TikTok in Germany?
In June 2023, about **% of German social media users had heard about TikTok in the media, on social media, or in advertising over the past three months.