During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
When it comes to the most well-known dating services in the United Kingdom, Tinder leads the pack. The California-based online dating app is recognized by 83% of respondents in the UK, 15% more than the second placed Match. eHarmony (63%) comes third in this list, followed byBumble  (62%), andPlenty of Fish(56%).
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (September 15, 2024). Leading dating services ranked by brand awareness in the United Kingdom in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1339807/most-well-known-dating-services-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading dating services ranked by brand awareness in the United Kingdom in 2024." Chart. September 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1339807/most-well-known-dating-services-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2024). Leading dating services ranked by brand awareness in the United Kingdom in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1339807/most-well-known-dating-services-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Dating Services Ranked by Brand Awareness in The United Kingdom in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Sep 2024, /statistics/1339807/most-well-known-dating-services-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading dating services ranked by brand awareness in the United Kingdom in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1339807/most-well-known-dating-services-in-the-uk/ (last visited July 29, 2026)
Leading dating services ranked by brand awareness in the United Kingdom in 2024 [Graph], ÌÇÐÄÆƽâ°æ, September 15, 2024. [Online]. Available: /statistics/1339807/most-well-known-dating-services-in-the-uk/
