During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known video game subscriptions in the UK 2025
Xbox Game Pass is the most well-known video game subscription in the UK. The video game subscription service from Microsoft is recognized by 64 percent of internet respondents, followed by PlayStation Plus which has a brand awareness of 63 percent in United Kingdom. Netflix Games comes on number three in this list, followed by Google Play Pass and Xbox Game Pass Core. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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ÌÇÐÄÆƽâ°æ. (May 27, 2025). Leading video game subscription services ranked by brand awareness in the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading video game subscription services ranked by brand awareness in the United Kingdom in 2025." Chart. May 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2025). Leading video game subscription services ranked by brand awareness in the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Video Game Subscription Services Ranked by Brand Awareness in The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2025, /statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading video game subscription services ranked by brand awareness in the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/ (last visited July 24, 2026)
Leading video game subscription services ranked by brand awareness in the United Kingdom in 2025 [Graph], ÌÇÐÄÆƽâ°æ, May 27, 2025. [Online]. Available: /statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
