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Smartphone market in Japan

Statistics report on the smartphone market in Japan

This report provides statistics on the smartphone market in Japan. Next to a general overview, it contains retail and trade figures, information about major mobile carriers, as well as insights into the usage of devices and mobile apps in Japan.

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Table of contents

Overview

7
  • Premium Statistic Number of smartphone users Japan 2020-2029
  • Premium Statistic Smartphone penetration rate Japan 2015-2024
  • Premium Statistic Smartphone penetration rate Japan 2024, by age group
  • Premium Statistic Household penetration rate of smartphones Japan 2015-2024
  • Premium Statistic Household penetration rate of smartphone Japan 2024, by household income
  • Premium Statistic Household penetration rate of smartphone Japan 2024, by region
  • Premium Statistic Household penetration rate of smartphone Japan 2024, by prefecture

Retail and trade

6
  • Premium Statistic Domestic smartphone shipments in Japan monthly 2019-2025
  • Premium Statistic Domestic smartphone shipment volume share Japan 2024, by vendor
  • Premium Statistic Best-selling smartphone models in Japan 2025, by market share
  • Premium Statistic Apple sales revenue in Japan FY 2015-2025
  • Premium Statistic Sharp's net sales FY 2024, by segment
  • Premium Statistic Fujitsu's revenue FY 2024, by business segment

Major mobile carriers

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  • Premium Statistic Number of mobile phone subscribers Japan 2015-2024
  • Premium Statistic Mobile phone subscription market distribution in Japan 2016-2025, by operator
  • Premium Statistic Number of NTT Docomo mobile phone subscribers FY 2015-2024
  • Premium Statistic Number of au (by KDDI) mobile phone subscribers Japan FY 2016-2025
  • Premium Statistic SoftBank mobile phone subscribers Japan FY 2015-2024
  • Premium Statistic Most trusted mobile phone companies in Japan 2025
  • Premium Statistic Mobile phone company with best connection in Japan 2025

Device usage

6
  • Premium Statistic Most popular internet access devices in Japan 2025
  • Premium Statistic Share of people who access the internet with smartphones Japan 2024, by age group
  • Premium Statistic Average internet usage time via mobile devices per weekday Japan FY 2015-2024
  • Basic Statistic Smartphone OS market share in Japan monthly 2016-2025
  • Premium Statistic Leading situations for using smartphones while doing something else Japan 2025
  • Premium Statistic Leading reasons for using smartphones while doing something else Japan 2025

Mobile apps

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  • Premium Statistic Most popular apps in Japan 2026, based on downloads
  • Premium Statistic Most popular apps in Japan 2024, based on app revenue
  • Premium Statistic Most popular social apps in Japan 2024, based on downloads
  • Premium Statistic Most popular social apps in Japan 2025, based on app revenue
  • Premium Statistic LINE's penetration rate in Japan FY 2015-2024
  • Premium Statistic Most popular mobile games Japan 2025, based on app revenue
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