The instant messaging service LINE was the leading app among smartphone users in Japan in 2020, with an average monthly active reach of ** percent. The video platform YouTube as well as the Google applications Google App, Google Maps, and Gmail were all used by more than half of smartphone users in Japan.
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Nielsen Digital Co., Ltd.. (December 16, 2020). Most popular smartphone apps in Japan in 2020, by active reach [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1095010/japan-most-popular-smartphone-apps-by-active-reach/
Nielsen Digital Co., Ltd.. "Most popular smartphone apps in Japan in 2020, by active reach." Chart. December 16, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1095010/japan-most-popular-smartphone-apps-by-active-reach/
Nielsen Digital Co., Ltd.. (2020). Most popular smartphone apps in Japan in 2020, by active reach. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1095010/japan-most-popular-smartphone-apps-by-active-reach/
Nielsen Digital Co., Ltd.. "Most Popular Smartphone Apps in Japan in 2020, by Active Reach." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Dec 2020, /statistics/1095010/japan-most-popular-smartphone-apps-by-active-reach/
Nielsen Digital Co., Ltd., Most popular smartphone apps in Japan in 2020, by active reach ÌÇÐÄÆÆ½â°æ, /statistics/1095010/japan-most-popular-smartphone-apps-by-active-reach/ (last visited July 24, 2026)
Most popular smartphone apps in Japan in 2020, by active reach [Graph], Nielsen Digital Co., Ltd., December 16, 2020. [Online]. Available: /statistics/1095010/japan-most-popular-smartphone-apps-by-active-reach/