According to a consumer survey on streaming habits conducted in 2024, a large share of respondents in India, just under ** percent, preferred personalized ads on streaming services. Of this, ** percent of respondents preferred these ads to be based on viewing habits and personal data.
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The Financial Express (India). (June 27, 2024). Consumer preference for ads on streaming platforms in India in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India). "Consumer preference for ads on streaming platforms in India in 2024." Chart. June 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India). (2024). Consumer preference for ads on streaming platforms in India in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India). "Consumer Preference for Ads on Streaming Platforms in India in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jun 2024, /statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India), Consumer preference for ads on streaming platforms in India in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1477344/india-streaming-ad-preferences/ (last visited July 15, 2026)
Consumer preference for ads on streaming platforms in India in 2024 [Graph], The Financial Express (India), June 27, 2024. [Online]. Available: /statistics/1477344/india-streaming-ad-preferences/
