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Leading short-form video platforms in India as of June 2021, by average daily usage (in minutes)

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Source

Release date

September 2021

Region

India

Survey time period

as of June 2021

Supplementary notes

*Captive app pre-burned on Xiaomi smartphones.

Citation formats

Leading short video apps India 2021, by usage

Published by
Christy Tila,
Jun 28, 2022
In a day, Indian short video platform users spent ** minutes on the Zilli app launched by Xiaomi, making it the leading short-form video app in terms of daily usage in 2021. On the other hand, the app with the least daily consumption was Josh, on which users spent eight minutes on average during that year.
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