The short-form video segment saw an increase in active users between 2019 and 2021, with the user base amounting to *** million during the latter. The figure was further expected to grow to *** million users by 2025. The government-imposed ban on TikTok resulted in several domestic video platforms, such as Roposo and Josh, emerging within the Indian short video market.
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EY. (May 3, 2023). Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1316993/india-short-video-active-users/
EY. "Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions)." Chart. May 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1316993/india-short-video-active-users/
EY. (2023). Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1316993/india-short-video-active-users/
EY. "Number of Active Users of Short Video Platforms across India from 2019 to 2021, with An Estimate for 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 May 2023, /statistics/1316993/india-short-video-active-users/
EY, Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1316993/india-short-video-active-users/ (last visited July 14, 2026)
Number of active users of short video platforms across India from 2019 to 2021, with an estimate for 2025 (in millions) [Graph], EY, May 3, 2023. [Online]. Available: /statistics/1316993/india-short-video-active-users/
