The lion's share of short-form video content consumed in India in 2022 was in Indian languages other than English and Hindi. In fact, Hindi and regional language content accounted for ** percent of short form video consumption that year. The government-imposed ban on TikTok resulted in several domestic video platforms, such as Roposo and Josh, emerging within the Indian short video market.
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EY. (May 3, 2023). Share of short-form videos consumed in India from 2019 to 2022, by language [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1317034/india-short-video-consumption-by-language/
EY. "Share of short-form videos consumed in India from 2019 to 2022, by language." Chart. May 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1317034/india-short-video-consumption-by-language/
EY. (2023). Share of short-form videos consumed in India from 2019 to 2022, by language. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1317034/india-short-video-consumption-by-language/
EY. "Share of Short-form Videos Consumed in India from 2019 to 2022, by Language." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 May 2023, /statistics/1317034/india-short-video-consumption-by-language/
EY, Share of short-form videos consumed in India from 2019 to 2022, by language ÌÇÐÄÆƽâ°æ, /statistics/1317034/india-short-video-consumption-by-language/ (last visited July 22, 2026)
Share of short-form videos consumed in India from 2019 to 2022, by language [Graph], EY, May 3, 2023. [Online]. Available: /statistics/1317034/india-short-video-consumption-by-language/
