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LGBTQ media in the U.S.

Statistics report on LGBTQ media

This report has been compiled to provide statistical information about the consumption, representation and perception of LGBTQ media in the United States. The report gives details of the distribution of LGBTQ characters in television and attitudes towards diversity, as well as data on LGBTQ social media usage.

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Table of contents

Overview

4
  • Premium Statistic Share of Americans who identify as LGBTQ+ 2012-2024
  • Basic Statistic LGBTQ+ identification in the U.S. 2012-2024, by generation
  • Premium Statistic Share of Americans who identify as LGBTQ+ 2024, by identity
  • Premium Statistic Public opinion on diversity in movies/TV in the U.S. 2024, by ethnicity

Consumption

4
  • Premium Statistic Media reach among LGBTQ consumers in the U.S. 2023
  • Premium Statistic Media use among LGBTQ consumers in the U.S. 2023, by age group
  • Premium Statistic Change in LGBTQ media use among LGBTQ consumers in the U.S. 2023
  • Premium Statistic Key metrics on podcast listening among LGBT consumers in the U.S. 2024

Representation

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  • Basic Statistic LGBTQ characters on broadcast networks in the U.S. 2024
  • Basic Statistic LGBTQ characters on broadcast networks in the U.S. 2024, by sexual orientation
  • Basic Statistic LGBTQ characters on cable networks in the U.S. 2024, by sexual orientation
  • Basic Statistic LGBTQ characters included by streaming providers in the U.S. 2025
  • Basic Statistic LGBTQ characters on streaming networks in the U.S. 2025, by sexual orientation
  • Basic Statistic Share of movies released by major studios with LGBTQ characters in the U.S. 2023
  • Basic Statistic Share of LGBTQ-inclusive movies released in the U.S. 2023, by network
  • Basic Statistic Identity of LGBTQ characters in LGBTQ-inclusive movies in the U.S. 2023

Social media

6
  • Basic Statistic U.S. LGBTQ+ adults social media usage frequency to connect with community 2024
  • Basic Statistic U.S. transgender adults social media usage frequency to connect with communities 2024
  • Basic Statistic U.S. LGBTQ+ adults experiencing anti-LGBTQ+ misinformation online 2024
  • Basic Statistic U.S. LGBTQ+ adults experiencing online hate 2024
  • Basic Statistic U.S. LGBTQ+ adults on impact of online spaces on their identity 2024
  • Basic Statistic U.S. adults on online harassment and severe harassment 2022, by identity group

Advertising and marketing

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  • Premium Statistic LGBTQ+ and non-LGBTQ+ consumers' approval of brands taking stances in the U.S. 2024
  • Premium Statistic Appeal of brands promoting and celebrating LGBTQ+ Pride month in the U.S. 2026
  • Premium Statistic Consumer opinion on advertisers' duty to give visibility for LGBTQs in the U.S. 2023
  • Premium Statistic Share of consumers comfortable seeing LGBTQ people in ads in the U.S. 2023
  • Premium Statistic Consumer opinion on LGBTQs in ads being clear enough in the U.S. 2023, by generation
  • Premium Statistic How consumers expected brands to include LGBTQ representation in ads in the U.S. 2023
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