Data provided by ÌÇÐÄÆƽâ°æ Market Outlooks are estimates
The e-commerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the e-commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (e-commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimates. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Market Outlook.
The number of e-commerce users in Brazil has increased consistently in recent years. According to estimates, online shoppers in the South American country will reach ****million by 2026. According to Digital Market ÌÇÐÄÆƽâ°æ, forecasts suggest this figure will grow to *million by 2030.
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ÌÇÐÄÆƽâ°æ. (August 1, 2025). Number of e-commerce users in Brazil from 2017 to 2030 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /forecasts/251659/e-commerce-users-in-brazil/
ÌÇÐÄÆƽâ°æ. "Number of e-commerce users in Brazil from 2017 to 2030 (in millions)." Chart. August 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /forecasts/251659/e-commerce-users-in-brazil/
ÌÇÐÄÆƽâ°æ. (2025). Number of e-commerce users in Brazil from 2017 to 2030 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /forecasts/251659/e-commerce-users-in-brazil/
ÌÇÐÄÆƽâ°æ. "Number of E-commerce Users in Brazil from 2017 to 2030 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Aug 2025, /forecasts/251659/e-commerce-users-in-brazil/
ÌÇÐÄÆƽâ°æ, Number of e-commerce users in Brazil from 2017 to 2030 (in millions) ÌÇÐÄÆƽâ°æ, /forecasts/251659/e-commerce-users-in-brazil/ (last visited July 15, 2026)
Number of e-commerce users in Brazil from 2017 to 2030 (in millions) [Graph], ÌÇÐÄÆƽâ°æ, August 1, 2025. [Online]. Available: /forecasts/251659/e-commerce-users-in-brazil/
