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Black Friday e-commerce in Brazil

Statistics report on Black Friday online shopping in Brazil

This report features the latest facts and statistics about e-commerce on Black Friday in Brazil. It provides an overview of online retail in that South American country, besides figures on its sales and most relevant shopping categories. Finally, the report contains information about the behavior of Brazilian digital consumers during Black Friday and the main challenges for online retailers in that season.

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Table of contents

Overview

6
  • Basic Statistic Online search interest in Black Friday in selected countries 2016-2020
  • Premium Statistic Spending intention per capita on Black Friday in Latin America 2021, by country
  • Premium Forecast Forecast B2C e-commerce revenue in Brazil 2025-2030
  • Premium Forecast Online retail users in Brazil 2017-2030
  • Premium Forecast Penetration rate of e-commerce in Brazil 2017-2030
  • Premium Statistic Online sales revenue during selected holidays in Brazil 2025

Sales

7
  • Premium Statistic Black Friday e-commerce revenue in Brazil 2020-2024
  • Premium Statistic Brazil: growth rate of online sales on Black Friday 2014-2020
  • Premium Statistic Brazil: share of Black Friday's online sales in e-commerce's total revenue 2017-2020
  • Premium Statistic Average online ticket value on Black Friday in Brazil 2013-2021
  • Premium Statistic Number of online checkouts on Black Friday in Brazil 2019-2024
  • Premium Statistic Brazil: growth rate of online orders on Black Friday 2017-2020
  • Premium Statistic Brazil: Black Week online shopping sales revenue 2018-2020

Segments

5
  • Premium Statistic Brazil: online retail sales revenue share by selected segment
  • Premium Statistic Mobile and desktop sales during Black Friday in Brazil 2022, by category
  • Premium Statistic Online sales before and during Black Friday in Brazil 2022, by category
  • Premium Statistic Brazil: main e-commerce categories by revenue share in Black Week 2020
  • Premium Statistic Brazil: main e-commerce categories in Black Week 2020, by share of orders

Consumption

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  • Premium Statistic Brazil: consumers intent to shop on Black Friday 2023
  • Premium Statistic Brazil: most desired Black Friday product categories 2022
  • Premium Statistic Brazil: preferred sales channels for Black Friday shopping 2019-2020
  • Basic Statistic Brazil: internet users that shop on Black Friday by region 2020
  • Premium Statistic Brazil: internet users' perception of Black Friday 2020
  • Premium Statistic Brazil: favorite payment methods for Black Friday 2020
  • Premium Statistic Brazil: internet users' perception of ads' influence on Black Friday shopping 2020

Challenges

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  • Premium Statistic Brazil: e-commerce products' price change before Black Friday 2020
  • Premium Statistic Black Friday: total number of complaints Brazil 2018-2020
  • Premium Statistic Black Friday: most reported problems by type Brazil 2020
  • Premium Statistic Brazil: top reasons for not shopping on Black Friday 2020
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