* 17,218 consumers participated in the survey in the following countries: U.S., UK, Ireland, Australia, Germany, Austria, Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, and Spain. A minimum of 1,000 respondents per country were surveyed.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
Citation formats
Online shopping: wish for virtual/augmented reality 2023, by country
Online consumers in Poland were the most eager to use virtual and augmented reality (VR/AR) when shopping online, a 2023 survey revealed. Up to ** percent of Polish consumers and ** percent of U.S. consumers wished for virtual and augmented reality tools in their online shopping experience.
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Klarna. (April 1, 2023). Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1379189/consumers-wanting-virtual-reality/
Klarna. "Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023." Chart. April 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1379189/consumers-wanting-virtual-reality/
Klarna. (2023). Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1379189/consumers-wanting-virtual-reality/
Klarna. "Share of Shoppers Wanting Virtual/Augmented Reality When Buying Online in Selected Countries Worldwide in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2023, /statistics/1379189/consumers-wanting-virtual-reality/
Klarna, Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1379189/consumers-wanting-virtual-reality/ (last visited July 15, 2026)
Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023 [Graph], Klarna, April 1, 2023. [Online]. Available: /statistics/1379189/consumers-wanting-virtual-reality/
