*Respondents included professionals from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Japan, and Europe. All respondents were third-party panelists (and were not limited to Salesforce customers).
Date of release is date of last access.
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Headless commerce perceived benefits 2022, by country
Of all countries surveyed in February 2022, more flexibility (the ability to customize digital experiences) was the number one perceived benefit of headless commerce for ** of them. Headless commerce is when the front- and back-end of e-commerce applications are kept separate. On the other hand, improved integration between systems was the benefit of headless commerce with the smallest share of respondents, with an average of ** percent across all countries.
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Salesforce Research. (February 6, 2023). Reported benefits of headless commerce in 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1364806/headless-commerce-benefits-country/
Salesforce Research. "Reported benefits of headless commerce in 2022, by country." Chart. February 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1364806/headless-commerce-benefits-country/
Salesforce Research. (2023). Reported benefits of headless commerce in 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1364806/headless-commerce-benefits-country/
Salesforce Research. "Reported Benefits of Headless Commerce in 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2023, /statistics/1364806/headless-commerce-benefits-country/
Salesforce Research, Reported benefits of headless commerce in 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1364806/headless-commerce-benefits-country/ (last visited July 21, 2026)
Reported benefits of headless commerce in 2022, by country [Graph], Salesforce Research, February 6, 2023. [Online]. Available: /statistics/1364806/headless-commerce-benefits-country/
