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XR in Europe

Statistics report about immersive technologies in Europe

This report presents a range of statistics, facts, and forecasts about extended reality (XR) in Europe, an emerging term for all immersive technologies including augmented reality (AR), virtual reality (VR), and mixed reality. Chapters include an overview of the XR market in Europe, with a deeper dive into both the AR and VR markets.

Table of contents

Overview

4
  • Premium Forecast Revenue in the AR & VR market in Europe 2017-2030
  • Premium Forecast AR/VR B2C market revenue growth in Europe 2018-2030
  • Premium Forecast Revenue in the AR & VR market in Europe 2017-2030
  • Premium Forecast Revenue in the AR & VR market in Europe 2017-2030

Augmented reality

4
  • Premium Forecast Revenue of the AR hardware industry in Europe 2020-2030
  • Premium Forecast Revenue of the AR software industry in Europe 2017-2030
  • Premium Forecast Revenue of the AR advertising industry in Europe 2017-2030
  • Premium Forecast AR B2C market revenue growth in Europe 2021-2029, by segment

Virtual reality

4
  • Premium Forecast Revenue of the VR hardware industry in Europe 2017-2030
  • Premium Forecast Revenue of the VR software industry in Europe 2017-2030
  • Premium Forecast Revenue of the VR advertising industry in Europe 2017-2030
  • Premium Forecast VR B2C market revenue growth in Europe 2018-2029, by segment

Companies

4
  • Premium Statistic XR headset vendor shipment share worldwide 2020-2025, by quarter
  • Premium Statistic AR/VR headset shipment share worldwide quarterly 2024-2025, by vendor
  • Premium Statistic Steam user VR headset share worldwide 2025, by device
  • Premium Statistic Global game developers working on projects for select VR/AR platforms 2024

Special focus: Apple Vision Pro

8
  • Premium Statistic Businesses investing in marketing with Apple Vision Pro in the UK 2024
  • Premium Statistic Top ways businesses would use Apple Vision Pro for marketing in the UK 2024
  • Premium Statistic Top reasons businesses would not use Apple Vision Pro for marketing in the UK 2024
  • Premium Statistic Businesses investing in marketing with Apple Vision Pro in France 2024
  • Premium Statistic Top reasons businesses will not use Apple Vision Pro for marketing France 2024
  • Premium Statistic Businesses investing in marketing with Apple Vision Pro in Spain 2024
  • Premium Statistic Top ways businesses would use Apple Vision Pro for marketing Spain 2024
  • Premium Statistic Top reasons consulting companies not using Apple Vision Pro for marketing Spain 2024
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