In France, *** retail enterprises used artificial intelligence (AI) technologies for marketing and sales purposes as of 2021. Data showed that AI served *** small companies with ** to ** employees and *** companies with ** to ** employees. Additionally, some ** big companies with *** or more employees used AI systems for marketing and sales activities.
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Insee. (June 21, 2022). Number of retail enterprises using artificial intelligence (AI) for marketing and sales in France in 2021, by business size [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1384321/ai-technologies-for-marketing-and-sales-in-retail-france/
Insee. "Number of retail enterprises using artificial intelligence (AI) for marketing and sales in France in 2021, by business size." Chart. June 21, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1384321/ai-technologies-for-marketing-and-sales-in-retail-france/
Insee. (2022). Number of retail enterprises using artificial intelligence (AI) for marketing and sales in France in 2021, by business size. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1384321/ai-technologies-for-marketing-and-sales-in-retail-france/
Insee. "Number of Retail Enterprises Using Artificial Intelligence (Ai) for Marketing and Sales in France in 2021, by Business Size." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Jun 2022, /statistics/1384321/ai-technologies-for-marketing-and-sales-in-retail-france/
Insee, Number of retail enterprises using artificial intelligence (AI) for marketing and sales in France in 2021, by business size ÌÇÐÄÆÆ½â°æ, /statistics/1384321/ai-technologies-for-marketing-and-sales-in-retail-france/ (last visited August 01, 2026)
Number of retail enterprises using artificial intelligence (AI) for marketing and sales in France in 2021, by business size [Graph], Insee, June 21, 2022. [Online]. Available: /statistics/1384321/ai-technologies-for-marketing-and-sales-in-retail-france/