According to a 2023 study, shoppers in the United States with a child younger than ** were the most likely to use digital coupons, with ** percent. Those without children still used digital coupons than those with, showing the overall popularity of digital coupons.
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Researchscape. (February 5, 2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 16, 2026, from /statistics/1389525/digital-paper-coupons-usage-us-dependant-status/
Researchscape. "Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status." Chart. February 5, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 16, 2026. /statistics/1389525/digital-paper-coupons-usage-us-dependant-status/
Researchscape. (2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 16, 2026. /statistics/1389525/digital-paper-coupons-usage-us-dependant-status/
Researchscape. "Share of Shoppers Using Digital Vs. Paper Coupons in The United States as of 2023, by Parental Status." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Feb 2023, /statistics/1389525/digital-paper-coupons-usage-us-dependant-status/
Researchscape, Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status ÌÇÐÄÆÆ½â°æ, /statistics/1389525/digital-paper-coupons-usage-us-dependant-status/ (last visited July 16, 2026)
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by parental status [Graph], Researchscape, February 5, 2023. [Online]. Available: /statistics/1389525/digital-paper-coupons-usage-us-dependant-status/