Groupon: active customers 2016-2026| ��ƽ��

Number of Groupon's active customers from 1st quarter 2016 to 1st quarter 2026 (in millions)

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Release date

May 2026

More information

Region

Worldwide

Survey time period

Q1 2016 to Q1 2026

Supplementary notes

* TTM Active customers for the year ended December 31, 2016 includes approximately 1.0 million incremental active customers from the acquisition of LivingSocial, Inc.

As of March 31, 2017, Groupon has completed the dispositions of operations in 11 countries. Accordingly, the results of operations in those 11 countries are presented as discontinued operations, appearing net of tax in a single line in the company's consolidated statements of operations. Prior period results have been updated to reflect that discontinued operations presentation. Values up until and including Q1 2016 have been adjusted accordingly.

Groupon defines active customers as unique individuals that have purchased Groupon's during the trailing twelve months.

Figures have been rounded and taken from multiple reports published by the source.

Citation formats

Over the past few years, the number of Groupon shoppers has fallen sharply. From nearly ** million unique customers purchasing at least one offer on the site in the fourth quarter of 2014, this figure shrank to **** million buyers by the first quarter of 2026.

Company situation at a glance

Slumping customer numbers have taken a significant toll on Groupon's revenues. In 2025, Groupon's global revenue was around *** million U.S. dollars, far less than half of what it recorded at its peak in 2016. In large part due to the COVID-19 pandemic, 2020 was particularly difficult for the deal-of-the-day business, posting a net loss of some *** million dollars. In 2021, the company accumulated over *** million U.S. dollars of net income, a major increase after the loss in the previous year. However, the recovery was short-lived as the company recorded a net loss of ***million dollars in 2025.

Groupon's mobile app

In addition to the website, Groupon customers can browse, shop, and redeem deals directly from the mobile app. In 2025, there were ** monthly downloads of the Groupon application across the globe. While the United States, its birthplace, ranks as the top country for downloads of the app - with more than *** million downloads recorded in 2024. Spain represented the second-highest downloads of the Groupon app, with ** downloads, followed by the UK at ** downloads.