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Digital coupons and deals in the United States

Statistics report on the digital coupon and deals market in the United States

This report presents insights and statistics on the digital coupon and daily deal industry in the United States. It provides an overview of the digital rebates industry and contains statistics on how consumers discover and use digital coupons and deals. The report also features chapters on user demographics and on mobile coupon apps, as well as a spotlight chapter on the well-known discount platform, Groupon.

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Table of contents

Overview

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  • Premium Statistic Leading coupon aggregators by regular use in the U.S. 2023
  • Premium Statistic Leading coupons and rebates websites in the U.S. 2023, based on visit share
  • Premium Forecast Sources of inspiration for new products in the U.S. 2025
  • Premium Forecast Sources of information about products in the U.S. 2025

Use and discovery

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  • Premium Statistic Favorite type of digital coupons in the U.S. 2024
  • Premium Statistic Online shoppers finding digital coupons in the U.S. 2024, by source
  • Premium Statistic Average discount percentage desired by U.S. online shoppers 2024
  • Premium Statistic Monthly savings from digital coupons in the U.S. 2024
  • Premium Statistic Time online shoppers spent searching for digital coupons in the U.S. 2024
  • Premium Statistic Frequency of digital coupon usage in the U.S. 2024
  • Premium Statistic Success rate for digital coupons in the U.S. 2024
  • Premium Statistic Online shoppers receiving digital coupons via email in the U.S. 2024, by generation
  • Premium Statistic Cart abandonment if no digital coupon is found in the U.S. 2024, by age group
  • Premium Statistic Cart abandonment if no digital coupon is found in the U.S. 2024, by product category
  • Premium Statistic Impact of inflation on online purchases in the U.S. 2023, by generation

Users

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  • Premium Statistic Share of shoppers using physical and online coupons in the U.S. 2023
  • Premium Statistic Share of digital vs. paper coupon usage in the United States 2023
  • Premium Statistic Share of digital vs. paper coupon usage in the United States 2023, by generation
  • Premium Statistic Digital vs. paper coupon usage in the United States 2023, by employment status
  • Premium Statistic Digital vs. paper coupon usage in the United States 2023, by marital status
  • Premium Statistic Digital vs. paper coupon usage in the United States 2023, by parental status

Mobile usage

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  • Premium Statistic Leading discount and offer apps in the U.S. 2024, by downloads
  • Premium Statistic Upside app: monthly downloads in the U.S. 2017-2025
  • Premium Statistic Fetch app: monthly downloads in the U.S. 2017-2025
  • Premium Statistic Ibotta app: monthly downloads in the U.S. 2017-2025
  • Premium Statistic Countries with most Groupon app downloads 2024

Spotlight: Groupon

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  • Premium Statistic Groupon: annual revenue in North America 2009-2024
  • Premium Statistic Groupon: quarterly revenue 2009-2026
  • Basic Statistic Groupon: quarterly net income/loss 2015-2024
  • Premium Statistic Number of Groupon active customers 2016-2026
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