A 2023 study revealed that while the Silent Generation and Baby Boomers in the United States preferred using paper coupons, Gen X, Milennials, and Gen Z were more inclined to use digital coupons. Millennials used digital coupons the most, with ** percent of respondents preferring them.
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Researchscape. (February 5, 2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape. "Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort." Chart. February 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape. (2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape. "Share of Shoppers Using Digital Vs. Paper Coupons in The United States as of 2023, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2023, /statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape, Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1389319/digital-paper-coupons-usage-us-generation/ (last visited July 18, 2026)
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort [Graph], Researchscape, February 5, 2023. [Online]. Available: /statistics/1389319/digital-paper-coupons-usage-us-generation/
