On average, in the United States digital coupons were preferred more than paper coupons regardless of marital status. The exception being widowed persons, where ** percent used paper coupons more often than digital coupons, according to a 2023 study.
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Researchscape. (February 5, 2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape. "Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status." Chart. February 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape. (2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape. "Share of Shoppers Using Digital Vs. Paper Coupons in The United States as of 2023, by Marital Status." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2023, /statistics/1389542/digital-paper-coupons-usage-us-marital-status/
Researchscape, Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status ÌÇÐÄÆƽâ°æ, /statistics/1389542/digital-paper-coupons-usage-us-marital-status/ (last visited July 23, 2026)
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by marital status [Graph], Researchscape, February 5, 2023. [Online]. Available: /statistics/1389542/digital-paper-coupons-usage-us-marital-status/
