U.S. Generation X's grocery shopping behavior - statistics & facts
Generation X includes individuals born between 1965 and 1980. The name is commonly abbreviated as Gen X and sometimes more loosely defined as encompassing the time frame from the early sixties to early eighties. The generation follows the Baby Boomers and precedes the Millennials. In the U.S. there were roughly 65 million members of Generation X before the beginning of the pandemic. The last members of the generation turned 18 in 1998 and the generation is slowly shrinking in terms of numbers.
