Share of consumers who felt that environmentally friendly packaging was the most important factor when buying food in the United States in 2026, by generation
Characteristic
Share of respondents
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Data aggregates four survey waves. Respondent numbers and time frame refer to all survey waves.
Supplementary notes
During the survey, the question was phrased as follows: " Out of the following, which are the most important aspects when choosing your food?" Multiple answers were possible.
Gen Z are those born between 1995 and 2012. Millennials are those born between 1980 and 1994. Gen X are those born between 1965 and 1979. Baby Boomers are those born between 1946 and 1964.
Citation formats
Sustainable packaging as main factor when buying food by generation in the U.S. 2026
In 2026, ** percent of millennials respondents in the U.S., meaning those born between 1980 and 1994, stated that the environmentally friendly packaging was the leading factor when buying food. In comparison, among Gen X, meaning those born between 1965 and 1979, the share of those who felt the same was **Ìý±è±ð°ù³¦±ð²Ô³Ù.
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ÌÇÐÄÆƽâ°æ. (May 13, 2026). Share of consumers who felt that environmentally friendly packaging was the most important factor when buying food in the United States in 2026, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /forecasts/1617296/environmentally-friendly-packaging-aspect-when-buying-food-by-generation-us/
ÌÇÐÄÆƽâ°æ. "Share of consumers who felt that environmentally friendly packaging was the most important factor when buying food in the United States in 2026, by generation." Chart. May 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /forecasts/1617296/environmentally-friendly-packaging-aspect-when-buying-food-by-generation-us/
ÌÇÐÄÆƽâ°æ. (2026). Share of consumers who felt that environmentally friendly packaging was the most important factor when buying food in the United States in 2026, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /forecasts/1617296/environmentally-friendly-packaging-aspect-when-buying-food-by-generation-us/
ÌÇÐÄÆƽâ°æ. "Share of Consumers Who Felt That Environmentally Friendly Packaging Was The Most Important Factor When Buying Food in The United States in 2026, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2026, /forecasts/1617296/environmentally-friendly-packaging-aspect-when-buying-food-by-generation-us/
ÌÇÐÄÆƽâ°æ, Share of consumers who felt that environmentally friendly packaging was the most important factor when buying food in the United States in 2026, by generation ÌÇÐÄÆƽâ°æ, /forecasts/1617296/environmentally-friendly-packaging-aspect-when-buying-food-by-generation-us/ (last visited July 27, 2026)
Share of consumers who felt that environmentally friendly packaging was the most important factor when buying food in the United States in 2026, by generation [Graph], ÌÇÐÄÆƽâ°æ, May 13, 2026. [Online]. Available: /forecasts/1617296/environmentally-friendly-packaging-aspect-when-buying-food-by-generation-us/
