In 2024, around 79 percent of adults in the United States reported that when shopping for food and beverages, they consider whether food is processed before purchasing it. Millennials were the generation most likely to take such consideration, with 82 percent. The consumption of ultra-processed foods such as potato chips, candy, and soft drinks has been linked to an increased risk of a number of health issues including certain cancers, cardiovascular disease, and type 2 diabetes. This statistic shows the percentage of adults in the United States who consider if food is processed before purchasing it as of 2024, by generation.
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IFIC. (June 20, 2024). Percentage of adults in the United States who consider if food is processed before purchasing it as of 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1491296/adults-consider-processed-food-before-purchase-generation/
IFIC. "Percentage of adults in the United States who consider if food is processed before purchasing it as of 2024, by generation." Chart. June 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1491296/adults-consider-processed-food-before-purchase-generation/
IFIC. (2024). Percentage of adults in the United States who consider if food is processed before purchasing it as of 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1491296/adults-consider-processed-food-before-purchase-generation/
IFIC. "Percentage of Adults in The United States Who Consider If Food Is Processed before Purchasing It as of 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2024, /statistics/1491296/adults-consider-processed-food-before-purchase-generation/
IFIC, Percentage of adults in the United States who consider if food is processed before purchasing it as of 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1491296/adults-consider-processed-food-before-purchase-generation/ (last visited July 22, 2026)
Percentage of adults in the United States who consider if food is processed before purchasing it as of 2024, by generation [Graph], IFIC, June 20, 2024. [Online]. Available: /statistics/1491296/adults-consider-processed-food-before-purchase-generation/
