Across all food and beverage categories, Gen Z respondents were the most likely to have increased their purchasing during the coronavirus outbreak in the United States in 2020. Healthy foods, in particular, was the category that respondents across all generations were most likely to indicate they were spending more on.
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Morning Consult. (May 7, 2020). Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
Morning Consult. "Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation." Chart. May 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
Morning Consult. (2020). Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
Morning Consult. "Share of Consumers Buying More Food and Beverage Products Due to The Covid-19 Outbreak in The United States in 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 May 2020, /statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
Morning Consult, Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/ (last visited July 27, 2026)
Share of consumers buying more food and beverage products due to the COVID-19 outbreak in the United States in 2020, by generation [Graph], Morning Consult, May 7, 2020. [Online]. Available: /statistics/1121101/increased-food-and-bev-purchasing-by-age-coronavirus-outbreak-us/
