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Generational grocery shopping behavior in the U.S.

Statistics report on U.S. generations' grocery shopping behavior

This report provides statistical information about the grocery shopping behavior of Baby Boomers, Generation X, Millennials, and Generation Z in the United States.

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Table of contents

Overview

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  • Premium Statistic Population of the U.S. 2024, by generation
  • Premium Statistic Grocery store sales in the U.S. 1992-2025
  • Premium Statistic Average household expenditures in the U.S. 2024, by generation
  • Premium Statistic Grocery shopping: U.S. consumers' expenditure per week 2006-2025
  • Premium Statistic Grocery shopping: U.S. consumers' weekly trips per household 2006-2026
  • Premium Statistic U.S.: impulse shopping habits by generation 2023
  • Basic Statistic Food and beverage private label dollar share by generation in the U.S. 2024

Store selection

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  • Premium Statistic Grocery channel used by consumers in the United States 2023, by generation
  • Premium Statistic Millennials' favorite grocery stores in the U.S. as of Q1 2025
  • Premium Statistic Generation X's favorite grocery stores in the U.S. as of Q1 2025
  • Basic Statistic Baby boomers' favorite grocery stores in the U.S. as of Q1 2025
  • Premium Statistic Locations consumers purchase groceries by age U.S. 2023
  • Premium Statistic Locations consumers prefer purchasing groceries by age U.S. 2023
  • Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for groceries 2023
  • Premium Statistic Gen Z regularly grocery shopping at selected grocery stores in the U.S. 2025
  • Premium Statistic Gen Z food shopping in the U.S. 2023, by channel

Grocery shopping

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  • Premium Statistic Attitudes of consumers towards grocery shopping in the U.S. by age 2023
  • Premium Statistic Enjoyment of grocery shopping in the U.S. by generation 2023
  • Premium Statistic Grocery shopping responsibility share in the United States by generation 2023
  • Premium Statistic Share of discount stores shoppers in the U.S. by generation 2026
  • Premium Statistic Frequency of grocery shopping by generation in the United States in 2024
  • Premium Statistic Unplanned alcoholic beverage purchases U.S. 2024 by generation

Expenditure

4
  • Premium Statistic Average household food expenditure in the U.S. by generation 2023
  • Premium Statistic Average household food at home expenditure in the U.S. by generation 2024
  • Premium Statistic Average U.S. food at home household expenditure 2024
  • Premium Statistic Share of at-home food spending of households in the U.S. by generation 2023

Inflation

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  • Premium Statistic Food affordability by age in the U.S. in 2023
  • Premium Statistic Change in grocery spending among consumers in the United States by age 2024
  • Premium Statistic Consumer nonessential grocery spending cut backs U.S. 2023, by generation
  • Premium Statistic Consumers experiencing higher food & beverage prices in the U.S. by generation 2024
  • Premium Statistic Groceries which experienced a price hike in the U.S. by consumer age 2025
  • Basic Statistic Grocery items Gen Z are purchasing less often due to rising prices U.S. 2024
  • Premium Statistic Steps consumers will take to combat shrinkflation by age group in the U.S. 2024

Sustainable and organic food shopping

7
  • Premium Statistic Concern about the environmental impact of food U.S. 2023, by generation
  • Premium Statistic U.S. consumers buying more produce due to environmental concerns by generation 2025
  • Premium Forecast Consumers avoid plastic packaging when buying food by generation in the U.S. 2026
  • Premium Forecast Sustainable packaging as main factor when buying food by generation in the U.S. 2026
  • Premium Forecast Organic as main factor when buying food by generation in the U.S. 2026
  • Premium Forecast Organic vs conventional food purchases by generation in the U.S. 2024
  • Basic Statistic U.S. adults who consider if food is processed before buying it, 2024, by generation

Online grocery shopping

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  • Premium Statistic Share of regular online grocery shoppers in the U.S. 2026, by generation
  • Premium Statistic Share of weekly online grocery buyers U.S. 2023, by generation
  • Premium Statistic Share of online grocery buyers in the U.S. 2023, by generational cohort
  • Premium Statistic Main reasons Gen Z buy groceries online in the U.S. 2023
  • Premium Statistic Main reasons Millennials buy groceries online in the U.S. 2023
  • Premium Statistic Main reasons Gen X buy groceries online in the U.S. 2023
  • Premium Statistic Main reasons Boomers buy groceries online in the U.S. 2023
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